Privacy Policy

Introduction

TalkToSoul (“we”, “us”, or “our”) operates the TalkToSoul AI Personality Lab, including personality tests, AI-generated insights, progress tracking, and related websites or mobile experiences (collectively, the “Services”). This Privacy Policy explains the data we collect, how we use it, and the options you have when you interact with our Services.

Our tests reference Big Five, Enneagram, DISC, color personality, and similar self-reflection frameworks and are intended for entertainment or personal exploration only; they are not professional psychological diagnoses.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy and consent to the practices it describes, including our use of cookies and similar technologies as outlined below.

Scope

This Privacy Policy applies whenever you access TalkToSoul, create or manage an account, complete a personality or color test, interact with AI-generated guidance, subscribe to updates, or otherwise communicate with us. If a specific feature includes additional privacy disclosures, those will supplement this Policy.

Information We Collect

• Account details: name, email address, password, locale preferences, and optional profile information you choose to provide.
• Test responses: answers you submit while completing personality frameworks such as Big Five, Enneagram, DISC, color personality, or other tests, as well as follow-up reflections or notes you save.
• AI interactions: prompts, chat logs, and generated guidance that help us deliver personalized insights, maintain conversation history, and improve AI accuracy.
• Usage analytics: event logs, feature usage, referral data, timestamps, and approximate location derived from IP address to understand how TalkToSoul is used and ensure platform integrity.
• Device and technical data: browser type, device identifiers, operating system, and network information required to keep the Services reliable and secure.
• Cookies and similar technologies: preference cookies, authentication tokens, and analytics tools that remember your settings and measure engagement. By continuing to use our Services, you consent to our use of cookies and similar technologies. You can manage cookies through your browser or device settings, though blocking some cookies may affect how the Services function.
• Payment information: when you purchase a paid plan we collect billing name, address, payment method, and transaction identifiers. Payments are processed by PCI-compliant providers (such as Stripe); we store only the data needed for invoicing, fraud prevention, and regulatory compliance.

How We Use Information

We process personal information to:

• deliver personality tests, AI explanations, and recommended actions tailored to your profile;
• maintain your account, authenticate logins, and sync data across devices;
• analyze aggregated usage trends to refine tests, improve AI prompts, and design new features;
• send service notifications, onboarding guides, product updates, or marketing messages (you can opt out of non-essential emails at any time);
• troubleshoot issues, protect the platform from abuse, enforce our Terms of Service, and comply with applicable laws.

Legal Bases for Processing

When required by law (including in the EEA, UK, or similar jurisdictions), we rely on your consent to process test responses and AI interactions, contractual necessity to provide the Services you request, and legitimate interests to secure and improve TalkToSoul. We may also process data to meet legal obligations.

Data Retention

We retain personal information for as long as you maintain an account or as needed to provide the Services. If you delete your account or submit a deletion request, we remove or anonymize your data within a reasonable timeframe, subject to legal or contractual retention requirements.

How We Share Information

We do not sell your personal information. We share data only with:

• service providers that host infrastructure, analyze engagement, deliver emails, process payments, or provide customer support—each bound by confidentiality obligations;
• collaborators or researchers when data is aggregated, anonymized, or otherwise stripped of personal identifiers;
• authorities, regulators, or other parties when required by law or necessary to protect rights, safety, or the integrity of our Services;
• successors in the event of a corporate transaction, subject to this Policy or equivalent protections.

Automated Decision-Making and AI Outputs

TalkToSoul uses AI models to interpret test responses and suggest guidance. Human review is available for critical decisions, and you may contact us if you would like more context about how a particular AI recommendation was generated.

International Data Transfers

We operate globally and may store or process information in countries different from where you reside. When we transfer personal data internationally, we rely on lawful mechanisms such as Standard Contractual Clauses or comparable safeguards to protect your information.

Security

We employ technical and organizational measures—encryption in transit and at rest, strict access controls, regular security reviews—to protect personal information. No system is completely secure, so please notify us immediately if you suspect unauthorized activity involving your account.

Your Choices and Rights

Depending on your location, you may have the right to access, correct, export, restrict, or delete your personal information, or to object to certain processing. Submit requests by emailing us at support@talktosoul.com; we will respond in accordance with applicable laws. You also control whether to receive marketing emails by using unsubscribe links in those messages.

Children’s Privacy

TalkToSoul is designed for users aged 16 and older. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, contact us so we can delete it promptly.

Updates to This Policy

We may revise this Privacy Policy to reflect changes to our practices or legal requirements. We will post the updated version with a new “Last Updated” date and, when material changes occur, provide additional notice (such as email or in-app messaging). Continued use of the Services after the effective date signifies acceptance of the revised Policy.

Contact Us

For privacy questions, data requests, or concerns, contact us at support@talktosoul.com. If you prefer to reach us by post, please email us first so we can provide the appropriate mailing details.

If we cannot resolve your concern, you may have the right to contact your local data protection authority.